Most social entrepreneurs started their business to change the world, not to spend all day staring at a spreadsheet. But here is a secret: your financial reports are actually one of the best ways to tell your impact story.

In our recent "Accounting for Good" session, experts Adam Mostogl (SECTAS & The van Diemen Project) and David Morrison (Do Good Jobs NZ & COUNT) spoke with Lindsay Burlton from SECNA about how to turn numbers into evidence for the change you’re creating. You don’t need a degree in accounting. You just need a few smart habits.

Here is how to get started, from the basics to more advanced moves.