Nandeeta Maharaj, the founder of the acclaimed social enterprise marketplace Goods 4 Good, is taking her mission from the digital storefront to the kitchen with the launch of her very own signature product: The Goods 4 Good Chilli Oil.

Like most social enterprises, The Reconnect Project didn’t start in a boardroom; it started with a simple observation of a systemic failure and a founder’s determination to fix it. Here is their story - a roadmap for emerging entrepreneurs on how to turn waste into resources

While enterprises often focus on a specific service or cohort, Goods 4 Good was built to amplify the entire sector. It is a story of how one founder used her corporate expertise to solve a marketing bottleneck that was holding hundreds of smaller social enterprises back.

I meet Ravi on a drizzly afternoon. He warmly welcomes me inside Parliament On King which, when free from the gentle bustle of King Street’s patrons – feels just like a cosy living room. Turns out, this is exactly what the space was originally, now covered floor-to-ceiling in books and dotted with sweet trinkets. He sits in front of a cream, slightly rusting Vespa – one of the many relics that has always caught my attention walking past the café. Of course, there’s a story behind it – something I quickly come to realise is true for many of the bits and pieces within the modest space.

“It is absolutely time that we start recognising that businesses are great tools for getting things done but that the measure of success is not how much money one organisation or person can keep for themselves, but how much they can do for the world”, Kylie says.